DATA PROTECTION TECHNOLOGIES IN DIGITAL BUSINESS PROCESSES

Abstract

With the development of the Internet, new technologies are being applied in the business of both companies and individuals. Companies that trade or provide services already use Internet opportunities for their needs, and that means the realization of financial transactions. One important parameter can be singled out, which can be a problem for companies and users. This parameter refers to the security of sending and receiving money via the internet network. In addition to algorithms for secure online business, blokčejn technology is currently the most common technology used in cryptocurrency mining. Blokčejn technology can be seen as a new feature, a tool for embedding information systems and technologies with application in digital banking. The application of new possibilities of Blokčejn technology brings rapid development in the environment. The world's powerful are already investing a lot of money in Blokčejn technology because they hope to make a lot of money. In Serbia, in the last 10 years, the use of electronic payment is on the rise, but still at a low level. The greatest influence on the use has the suspicion of the user (participant) in the security of the entire process that takes place in the network. The paper will explain the potential of Blokčejn technologies, the use of cryptography as a protection mechanism as well as the application of algorithms. Cryptographic techniques allow the sender to mask the data so that if someone tries to intercept, they do not get any information that they can misuse. This means that the recipient can retrieve the sent original data that is masked by the sender.