EMPLOYEES’ MOTIVATION AS A DRIVING FORCE FOR DEVELOPMENT OF MODERN ORGANIZATIONS

Abstract

People are the main resource of the survival and the starter of growth and development of modern organizations. Therefore, organizations have the main task to do everything in their power to attract and retain the most skilful and highly educated people. In addition, organizations need to determine what type of people they want and need for the new business conditions, how to find and attract people they prefer to work for them, how to keep them and make them loyal. In addition to the numerous challenges in management that are placed in front of managers and owners of domestic companies, in order to include in European integration, is how to motivate employees. The objective of this research is to identify factors that enhance motivation as a primary strategy for improving business of one company. Only those organizations that invest in developing skills and abilities of their employees, their professional advancement, provide employment security, have a proper system of evaluation and reward can be successful in the global competitive business environment.