OBTAINING OF THE COMPETITIVE ADVANTAGE USING THE MODEL OF CORPORATE ENTREPRENEURSHIP

Vladimir Stojanović, Milija Bogavac

Abstract


The basis of successful business in the modern economy is gaining a competitive advantage by creating a climate in an organization that fosters innovation and behavior in a new way, a way used by so many successful entrepreneurs. Entrepreneurial behavior in the modern organization is not related only to one person and his ability and experience, but increasingly relies on teamwork. In this sense, we developed a model of corporate entrepreneurship, which emphasizes teamwork, whose members are motivated to work towards achieving success. Every big company has to be able to work simultaneously on three important things – to improve, to expand and to innovate. Applying the concept of corporate entrepreneurship in companies should allow the formation of conditions for successful market performance and to achieve competitive capabilities of domestic enterprises.


Keywords


corporate entrepreneurship, competitiveness, innovation

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