METHODS OF STRATEGIC GROWTH OF INDUSTRIAL ENTERPRISES

Abstract

Industrial world in a global business is exposed to constant change processes. The processes begin with a daily work in organization and drive business and especially in strategic planning changes at the level of the entire enterprise. If favorable circumstances exist, overall managing would have a long-term success in company, so the motivation of employees would lead towards achieving new goals.

Reengineering is the driving force that helps companies, business and manufacturing organizations to achieve success in the new millennium that is full of challenges, risks, information explosion, Internet communications, teleconferencing and global competition. On the basis of these dramatic changes there are two main forces: technological change and globalization. They create both the new opportunities and risks. Companies or small businesses throughout the world realize that they can no longer ignore foreign competition and foreign markets, new methods and technologies and new forms of organizational structures. Technologies are expanding at an increasing rate, and each of them creates new opportunities for reengineering. In these changes some jobs will disappear and some jobs will have new results, and number of firms will try to do their businesses on the principle that “only those who can adapt to changes survive”. Market conditions will be created by people who will decide on the changes, plans and projects, organizational culture, new challenges to create value that can be sold (goods and services) and how to define where consumers expect to buy. In this paper, attention is concentrated on the three most important methods and techniques for strategic business changes, observed through the application reengineering, including: self-assessment, teamwork and benchmarking.