BRENDING IDEAS IN THE FUNCTION OF ECONOMIC PROSPERITY

Abstract

Innovations are considered main strength of economical development and growth. Technological development which achieves with innovation becomes a factor that strongly influences the industry of the country, and at the same time successfully branding the state and nation. Ideas generated and reflected in innovation, are implemented only if there are certain social conditions. In order to implement the technological innovation necessary to provide technical conditions, culture, business environment, habits, etc. Processes of bad management of new product can ruin a good opportunity. Individuals in many companies have a lot of ideas that can introduce some improvement, however, in most cases they do not know where to send those ideas. Innovations are often the result of big researches of strong teams, strong professional corporation, or product of small, but innovative and motivated group of experts in smaller companies or laboratories and scientific institutions. Innovative countries have a strong knowledge based economy, an economy where is equally invested in the development of innovation and business and public sectors. Culture makes a privileged environment for the new technological revolution. Society in the best way encourages creativity when permits and even encourages, the major differences of opinion. Innovation is the basic driver of economic and cultural progress, and because of that the most important task is to recognize and stimulate each innovation initiatives in all areas of life and work. Culture has always been a fundamental part of the process of innovation and lack of culture is lowering the elements of discussions on development and creativity.