METHODS OF KEY PROBLEMS DIAGNOSTICS IN THE SYSTEM OF CRISIS MANAGEMENT

Abstract

The content of anti-crisis management, based on the opinions of leading scientists, is revealed in a scientific article. Own interpretation of this concept, which covers all the advantages of the most famous statements of leading scientists has been made. Practical aspects of crisis management with an orientation to its basic sections and anti-crisis programs are identified. Understanding these sections allows managers to generate timely measures that will meet the level of the crisis of the enterprise. Particular emphasis is placed on crisis forecasting and bankruptcy methods. To gain a better understanding of the methodological support of crisis management, its basic methods and methods have been systematized and classified. The general division of classical techniques involves the selection of techniques using multifactorial models and evaluation using estimates. According to the status of regulation, it is advisable to group the methods of crisis diagnosis into mandatory (state) and recommended (scientific). The most popular multifactorial models of crisis management analysis are identified with their advantages and disadvantages. All considered models are adapted for enterprises of economically developed countries and do not take into account the peculiarities of the functioning of economic entities in Ukraine. The article defines the directions of further improvement of methodological support of crisis management at domestic enterprises, among which the strengthening of the information base for analysis, clearer formulation of the goals of analysis, the unification of the assessment of the financial condition of enterprises of all forms of ownership and organizational and legal forms of management are highlighted. The authors define further directions of scientific researches in the sphere of crisis management of the enterprise under difficult market conditions.