DEFINITION OF THE MULTIMEDIA STRATEGY TO INCREASE THE NUMBER OF RAILWAY SERVICES

Abstract

With the development of Internet, transport organizations are better able to increase participation in the competitive services market. By increasing its stake, increases the number of satisfied users of services and, of course, transport organizations achieve greater financial gain. Multimedia can have wide application in every organization. Multimedia is specific and it is distinguished by four main features: it is interactive, personal, digital and requires the use of computers. Based on the above it is necessary to define the multimedia strategy that fullfilsthe fundamental task: to meet the expectations of service users over the Internet and multimedia communication. The usefulness of the website is widely used, but there are different degrees of usability. The aim of this article is to show how the users’ experiences can be a powerful tool for evaluating and improving the website design in new transport organization. On a practical case, therewill be tested the service users at the railway station. There will be prsented in details, step by step, processes of: the collection, analysis and presentation of indicators of users’ experience. Based on the obtained indicators of user experience, one can propose measures that impact directly on the site of the new transport organization.