THE INFLUENCE OF AGE AND THE EDUCATION ATTAINMENT AT THE USE OF INFORMATION AND DECISION-MAKING

Saša Stamenković, Milan Stamatović

Abstract


In today's world, the challenge is a large amount of information available. The availability of huge amounts of information only can guarantee the information of varying quality. The challenge arises at the moment when one wants to get to the information of good quality and to make decisions based on them. Information has always been a commodity market, and one can get it in different ways. Television, radio, the internet, newspapers, today, are the simplest ways to get information. Use of the information, the methods of obtaining and interpretation of the information, and on-site decision making in relation to the same, are the daily tasks on a personal and organizational level. The symbiosis of amounts of information and decisions, which are made on them, are the major challenge today. Decisions taken on the basis of the information obtained are in direct correlation with the acquired experience, education, and age. The paper describes what today an information is, ways of getting an information, the media as carriers of the information, and a satisfaction with the quality of the obtained information, and its relationship to the decision-making information. This paper analyzes the relationship between acquired education and the age in the prism of decision making in the company of world and regional corporations and the random sample on the territory of the Republic of Serbia. Research and research results presented in this paper are a part of the research conducted for a doctoral dissertation conceived as a cross-sectional study.


Keywords


Information, media, user, age, education

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