NEW PRODUCT DEVELOPMENT UNDER THE INFLUENCE OF E–BUSINESS

Abstract

The scope of this paper is an introduction to the model that could create an array of feedbacks between market and R&D of companies in order to create new products. The model itself is using internal factors which each company owns. Taking advantage of internal strengths and advantages, the company is able to create easier a new product that has greater market potential. The internal processes of the company would have to support the development efforts of the company. Unfortunately, in practice there are large differences between departments in terms of new product development. Not only harmonization of departments, but also the business philosophy of departments toward the development of new products, is of great importance for achieving market success with new products. The model is the result of theoretical and practical research for years. Domestic and foreign experiences are used to create the model. Through research, we concluded that the market success of new products appears in the vast majority of cases through careful management of business processes. Unfortunately, domestic and foreign experience tells us that there are major problems with the harmonization of certain business processes. The model does not ignore the external factors that lead to the creation of successful new products. The strong feedback from the market is an inevitable part of development efforts and the involvement of external partners and potential customers is of great importance. However, the modern technology and the various changes of business process are blurring boundaries between internal and external parts of the company.