STRATEGIC PRIORITIES FOR THE PROVISION OF AGRICULTURAL ENTERPRISE DEVELOPMENT

Abstract

For agrarian production from possible risks, there is a risk that is related to a reduction of demand on agrarian products from the side of the world agrarian market. Also, world prices on the basic export products of the Ukrainian agrarian enterprises grain-crops diminished considerably, which practically did unprofitable the modern Ukrainian agrarian. Contradictions that arise in the internal and external environment, complicate their activities and reduce their effectiveness. It is difficult for enterprises to adapt to fast and inadequate market requirements. Under such conditions, survive only those enterprises that pay enough attention to strategic analysis, to the choice of directions of activity, to the formation of goals, and to strategic planning. So, strategic management becomes an indispensable tool for the existence of enterprises, and it is the means of achieving equilibrium and finding new factors for competitiveness in the future. Agriculture remains the basis of agrarian production today. The spread of negative trends in agriculture, increased competition, worsening of the social position of commodity producers, and the ineffectiveness of existing methods of managing economic processes require new approaches to improving the efficiency of agribusiness management and the formation of a new type of thinking from managers.