PROSPECTS AND OPPORTUNITIES FOR THE APPLICATION OF THE NUDGE CONCEPT IN RESEARCH PRACTICE

Antoaneta Kirova, Darin Trayanov

Abstract


The aim is to discuss the essence and field of application of the Nudge Theory in behavioral analysis by experts to improve the stages of the development and implementation of the entire cycle of public policies. The topic of nudging is relevant from the point of view of the efforts towards a friendlier green environment. It concerns the possibilities to include the participation of individuals and society in specific policies. The research involves several tasks. One task is to present the theory based on a literature review of existing publications. This review highlights the strengths, weaknesses, opportunities, and threats that pertain to theory. Another task is to showcase examples of good practices. The research also emphasizes the role of society, identifying it as the key stakeholder in the efficient application of nudges. In the conclusion section, the authors present recommendations regarding possible future applications. The paper also identifies three principles that guide applying new behavioral insights to the development policies design and implementation. A specific field of focus is public transport, where nudging is of particular importance.


Keywords


Nudge, Public policies, Public transport, Human behavior, Positive influences

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References


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DOI: http://dx.doi.org/10.12709/mest.13.13.02.09

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