ANALYSIS OF CHINA'S GROWING COMPETITIVENESS IN THE AUTOMOTIVE INDUSTRY: OPPORTUNITIES FOR COLLABORATION

Kang Zheng, Martin Kralj, Marko Vidnjevic

Abstract


This paper explores the competitive challenges and opportunities facing the European automotive industry due to the green transition, digitalization, and growing global competition. With the EU’s declining global market share, increasing reliance on imports, and slower progress in electric vehicle (EV) innovation, the European sector is undergoing significant shifts. Despite these challenges, the growing presence of Chinese automakers presents opportunities for collaboration, particularly in EV development. By forming strategic partnerships with China and aligning regulatory frameworks, the EU can leverage these opportunities to drive innovation, enhance market competitiveness, and strengthen its position in the automotive sector. Slovenia is highlighted as a case study of how EU countries can benefit from such collaborations, focusing on high-value-added services like research and development, engineering, and advanced manufacturing. The paper argues that through cooperation with China, Europe can address the changing dynamics of the global automotive market, meet its sustainability targets under the European Green Deal, and remain competitive in the automotive industry.


Keywords


Automotive, International trade, Trade policy, Globalization, Global competitiveness, China, Slovenia.

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References


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DOI: http://dx.doi.org/10.12709/mest.13.13.02.15

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