STRATEGIC INTELLIGENCE AND ORGANIZATIONAL BEHAVIORAL MOTIVATION: THE MEDIATING ROLE OF DIGITAL AMBIDEXTERITY

Imene Mekdade, Nassim Hamouda, Samia Aljaeed

Abstract


This study aimed to explore the mediating role of digital ambidexterity in the relationship between strategic intelligence and Organizational behavioral motivation. The study employed PLS-SEM and was conducted as a case study involving 15 large industrial firms in Eastern Algeria. Data were collected using a questionnaire administered to a purposive sample of 200 executives. The results showed that introducing the mediating variable did not reduce the strength of the direct effect; rather, it increased compared to the non-mediated model. This suggests that the relationship between the variables goes beyond traditional mediation logic and reflects a more complex explanatory structure involving interactions between direct and indirect effects. The findings also indicate the possible presence of inconsistent mediation, accompanied by a suppression effect, across the model's direct and indirect paths. The study contributes both theoretically and practically by enriching the debate on strategic intelligence and digital organizational capabilities. It recommends that future research examine the multiple roles of digital capabilities as either direct or contextual factors that enhance the effectiveness of strategic intelligence in achieving superior organizational performance.

Keywords


technology; strategic knowledge capabilities; artificial intelligence; structural equation modeling; organizational behavior;

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DOI: http://dx.doi.org/10.12709/10.12709/mest.14.14.02.20

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