CRISIS MANAGEMENT STRATEGIES IN THE DISTRIBUTION SECTOR

Kiril Postolov, Boris Postolov

Abstract


This paper investigates the role and implementation of crisis management strategies in the distribution sector, with a particular focus on logistics operations, supply chain systems, organizational structures, and communication processes. The theoretical framework addresses the core concepts of crisis management, different categories of crises, and contemporary strategic approaches, including organizational resilience, business continuity planning, and digital transformation. The empirical part of the research is based on a survey conducted among employees in distribution companies, aiming to assess the level of organizational preparedness for crisis situations. The findings indicate that, although companies demonstrate a moderate level of readiness, significant deficiencies remain in employee training, internal communication, and strategic crisis planning. The study further highlights the vulnerability of modern supply chains and emphasizes the necessity for greater operational flexibility and adaptability in times of crisis. Drawing on the results obtained, the paper proposes recommendations for improving crisis management practices through the adoption of an integrated management approach, enhanced digitalization, and the development of stronger organizational resilience.

Keywords


crisis management; distribution channels; logistics; supply chain management; communication;

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References


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DOI: http://dx.doi.org/10.12709/mest.14.14.02.22

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