CRISIS MANAGEMENT AS A PART OF THE STRATEGIC MANAGEMENT SERVICE COMPANIES

Abstract

Economic conditions, service companies, in more or less all the countries of the world, characterized by complexity and fluctuation. Special economic conditions, particularly in conditions of rapid globalization process and the global financial crisis, have shown a constant decrease profit ability of service companies and thus worsening financial position. It is a kind of crisis of operations of insufficiently adaptable business-system environment. Crisis management comes to the fore a crisis, enterprises, primarily related to the development of the situation in which the company has reached a critical point with certain characteristics. However, it is a definition of all the hallmarks of the crisis the company. However, in a narrower sense, the crisis companies should be seen as a process in which, unplanned and unwanted, endanger the fundamental economic objectives of the company - the goal of preserving the capital invested, the goal of profit (profitability), the purpose of liquidity and solvency of the company. Therefore, identify four main phases of the crisis of business enterprises: strategic crisis, the crisis of profitability, liquidity crisis, insolvency and debt. Recognizing and identifying the symptoms of the crisis, and to discover the causes of the crisis of relevant companies in general, and particularly in the context of the global financial and economic crisis, in particular, conditions for the introduction of specific forms of business management in a crisis, and crisis management.