THE ROLE OF CONCURRENT ENGINEERING IN REDUCING PRODUCT DEVELOPMENT COSTS: AIRBUS CASE STUDY
Abstract
This study aims to identify the concurrent engineering (CE) technique and examine its role in reducing costs during product development phases by leveraging functional and technological practices that support cost reduction. Given the nature of the study, we adopt a descriptive and analytical approach. Based on a case study of Airbus, which is considered one of the most powerful companies in the global aeronautical sector, and which has adopted concurrent engineering technique through its project ACE (Airbus Concurrent Engineering), the findings indicate that concurrent engineering reduces the product’s overall cost by lowering design costs through the elimination of design errors and by reducing the number of engineering changes required during product design. Additionally, it reduces labor inputs by utilizing cross-functional teams. By incorporating supply chain requirements early in the development process, the overall cost decreases while maintaining a strong focus on quality improvement, thereby enhancing flexibility and responsiveness to market demands.
Keywords
Full Text:
PDFReferences
Abd El-aleem Fateh, W. M. (2019). Cost-effective development using functional modeling guidelines: An empirical study. Journal of Financial and Business Studies, 29(1), 239–245. https://doi.org/10.21608/MOSJ.2019.90541
Ali Husam, M., & Mohameed, B. H. (2021). The role of concurrent engineering for reducing design time using the Lexmark model. Tikrit Journal of Administrative and Economic Sciences, 17(53), 19–36. https://doi.org/10.25130/tjaes.17.53.1.2
Alkawaz, S. M., & Ali, Z. A. (2020). The role of concurrent engineering technology in improving product quality: An applied study at the Southern Cement State Company – Kufa Cement Plant. Journal of Kerbala University, 16(65). https://www.researchgate.net/publication/345998180
Al-Samarrai, M. J. S., & Al-Zamili, A. H. A. H. (2017). The role of simultaneous engineering in achieving competitive advantage: An exploratory study of the opinions of a sample of workers in the Light Industries Company. Muthanna Journal of Administrative and Economics Sciences, 7(3), 69–97. https://doi.org/10.52113/6/2017-7-3/69-97
Amr, M. (2020). Design and development of innovative products using the 3D concurrent engineering method. Scientific Journal of Economic and Commerce, 50(3), 466–469. https://doi.org/10.21608/JSEC.2020.121191
Amr, N. (2021). A proposed model for measuring the impact of multidimensional concurrent engineering on sustainable manufacturing: A field study (Doctoral dissertation, Buraydah Colleges). Zenodo. https://doi.org/10.5281/zenodo.14909228
Airbus. (2024a, May 3). Design. https://www.airbus.com/en/products-services/commercial-aircraft/the-life-cycle-of-an-aircraft/design
Airbus. (2024b, September 24). The life cycle of an aircraft. https://www.airbus.com/en/products-services/commercial-aircraft/the-life-cycle-of-an-aircraft
Airbus. (2025, January 16). Annual reports. https://www.airbus.com/en/investors/annual-reports
Daoud, G. Q., & Nouri, H. S. (2008). The role of the concurrent engineering team in improving product quality. Journal of Economics and Administrative Sciences, 14(49), 32–47. https://doi.org/10.33095/jeas.v14i49.1383
Deherieb, M. S., & Abdullah Yaqoub, F. (2020). Management accounting techniques in product development and achievement of customer requirements by adopting the technique of quality function deployment: Applied research in Baghdad Company for Soft Drinks. Journal of Accounting and Financial Studies, 15(51). https://www.jpgiafs.uobaghdad.edu.iq/index.php/JAFS/article/view/908
Elomri, A., Lehyani, F., Zouari, A., & Tollenaere, M. (2021). Analysis of the hybridization of QFD with other decision-making tools. In Y. Frein & M. Pillet (Eds.), [Book title not available]. https://www.researchgate.net/publication/353526289
Gautier, F. (2009). The joint management of costs, quality, and deadlines. In Study Days in Management Control of Nantes, France. https://iae.univ-nantes.fr/medias/fichier/3gautier_1235468595488.pdf
Mas, F., Menéndez, J., Oliva, M., & Ríos, J. (2013). Collaborative engineering: An Airbus case study. Procedia Engineering, 63, 336–345. https://doi.org/10.1016/j.proeng.2013.08.180
MFGRobots. (2025). Concurrent and sequential engineering – Development of new products. Retrieved August 14, 2025, from https://fr.mfgrobots.com/mfg/mpm/1002022876.html
Morenton, P. (n.d.). An introduction to product lifecycle management. https://cao.centralesupelec.fr/documents/intro_plm.pdf
Obuamamh, A. H. M., & Al-Hamdani, B. H. (2021). The role of concurrent engineering in cost optimization. Journal of Economics and Administrative Sciences, 27(126), 610–629. https://doi.org/10.33095/jeas.v27i126.2128
Pardessus, T. (2004). Concurrent engineering development and practices for aircraft design at Airbus. In the 24th International Congress of the Aeronautical Sciences (ICAS 2004). https://icas.org/icas_archive/ICAS2004/PAPERS/413.PDF
Salman Daoud, F., & Mazen, S. (2016). The role of concurrent engineering in enhancing strategic performance: Applied research in Al-Zawraa Public Company. Journal of Economics and Administrative Sciences, 22(88), 181–200. https://doi.org/10.33095/jeas.v22i88.531
Shokr, E. G. (2022). Integration of concurrent engineering and social responsibility as an integrated framework for improving product value: Empirical study on small and medium enterprises. Journal of Financial and Business Research, 23(4), 149–150.
DOI: http://dx.doi.org/10.12709/mest.14.14.02.26
Refbacks
- There are currently no refbacks.

